I blame Mad Men for our generation’s love of the three-word catchphrase. Every political campaign either has the catchphrase or, worse, ludicrous alliteration. Alliteration needs to stay in the world of sports, thank you.
Verb the Noun!
How many financial catchphrases can you create in this format?
Financial Catchphrases
Pay the Debt
OK that is an easy one, and a personal favourite.
Secure the Future
That one comes up a lot in financial planning circles.
Invest in Yourself
I like that one, it sounds a bit pompous, but it works. Using your money to build your skills, health and life in general is always a good idea.
Build the Wealth
It is certainly better than building debt today. Remember wealth is not just money in the big picture, keep that in mind.
Read the Documents
OK, maybe this is a four-word sentence; it should be read the fine print. This one is an important one. Don’t just sign things without reading them! Some lawyer, bank, car salesman, or insurance company wants you to “just sign.” That reason alone should make you want to sign.
Other Less Popular Financial Catchphrases
Slam the Savings!
It's a kind of confusing message there. Slam money into your savings, or maybe Saving is bad?
Ram the RRSP!
Again, not sure that one works. Ramming more money into your RRSP is a good idea, but the phraseology is a bit awkward.
Throttle the TFSA!
Kind of, but not really. You should maximize your TFSA, but that doesn't sizzle enough.
Bonk the Bank!
Maybe that one could catch on. We don't mean to physically bonk them, but make them behave and not charge you too much? Maybe Ban the Bank?
Crunch the CRA!
While the folks at the CRA can be annoying, I think this one is a bit too violent.
First the Coffee!☕
Not financial, but a phrase I use daily. I suppose But Beer First would work, after lunchtime as well.
Verb the Noun Conclusions
It is easy to catch yourself using these simple idioms. They can be descriptive, but they are at best flippant and at worst simple.
